Together, we can change the course of the wealth industry.
The Are You In? movement is about transforming the financial sector into a profession we can all be proud of – an industry that is inclusive, transparent and improves the wellbeing of everyone.
Help shape our future – choose your pledge today.
The Problem
The financial services industry is one of the biggest in the UK – it employs over 1M people, contributes more than £100Bn to the UK economy and represents £50Bn in export.
Yet it has the biggest pay gap in the UK, women and ethnic minorities continue to be under-represented, scandals continue unabated and trust in the sector remains elusive.
To prevent the potential harm of consumers, the industry has become heavily regulated – which costs £1.8b a year!
The Solution
We have started a movement – Are You In? – to change the course of the wealth industry.
Our purpose is to bring about meaningful change in the financial sector. Through our shared culture and behaviours, we can create a healthier and more sustainable industry for the people working within as well as our clients.
Choose your pledge today to make a difference at work and demonstrate your values in action.
The Pledges

I am committed to being the BEACON for good practice and good behaviour in my industry.

I am committed to SPEAKING UP for people who are not being heard or seen around me.