Are You In?

Together, we can change the course of the wealth industry.

The Are You In? movement is about transforming the financial sector into a profession we can all be proud of – an industry that is inclusive, transparent and improves the wellbeing of everyone.

Help shape our future – choose your pledge today.

Choose Your Pledge Now

The Problem

The financial services industry is one of the biggest in the UK – it employs over 1M people, contributes more than £100Bn to the UK economy and represents £50Bn in export.

Yet it has the biggest pay gap in the UK, women and ethnic minorities continue to be under-represented, scandals continue unabated and trust in the sector remains elusive.

To prevent the potential harm of consumers, the industry has become heavily regulated – which costs £1.8b a year!

The Solution

We have started a movement – Are You In? – to change the course of the wealth industry.

Our purpose is to bring about meaningful change in the financial sector. Through our shared culture and behaviours, we can create a healthier and more sustainable industry for the people working within as well as our clients.

Choose your pledge today to make a difference at work and demonstrate your values in action.

The Pledges

I’m In badge

I am committed to being the BEACON for good practice and good behaviour in my industry.

Choose Your Pledge
I’m In badge

I am committed to staying AUTHENTIC to myself at work.

Choose Your Pledge
I’m In badge

I am committed to living the CHANGES I want to see at work.

Choose Your Pledge
I’m In badge

I am committed to HELPING others and passing it on.

Choose Your Pledge
I’m In badge

I am committed to SPEAKING UP for people who are not being heard or seen around me.

Choose Your Pledge

We’ve Chosen Our Pledges – Have You?

Choose Your Pledge Now

Our Partners